Home Based Business > Network Marketing > What Is Magnetic Sponsoring?
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Article rating : 0.00, 0 votes. Author : David Pineda
It can be summed up in this quote:
"Nobody who bought a drill actually wanted a drill.
They wanted a hole. Therefore, if you want to sell drills,
you should advertise information about making holes –
NOT information about drills!" - Perry Marshall
That's the key to Magnetic Sponsoring. Yes, there is a lot
more to it to make it work, but those 3 lines contain the
secret to Magnetic Sponsoring, and making the mighty dollars
in Network Marketing!
What that means is that people do not care about your
opportunity, what they care about is a solution to
their problems. In other words, you did not buy a
business opportunity because you wanted one. Perhaps,
you wanted more free time to spend with your family, be your own boss, or
simply earn a living online.
So, what you need to do instead of pitching your opportunity
to your prospects, sell them
inexpensive or free
information
on how to solve their problems, on how to drill that "hole."
If you can show them how to make that hole, your prospects
will come to the conclusion that they need a drill from you
because you gave them free knowledge or inexpensive
information on how to accomplish their goal, and therefore
earning their trust in you.
This process will allow you to become magnetic and attract
your prospects to come to you, instead of you chasing
after them.
** Attn Ezine Editors / Site Owners**
Feel Free to reprint this article in its entirety in your
ezine/site so long as you leave all links in place. Do not
modify the content and include our resource box as listed
below.
David Pineda is an affiliate of Magnetic Sponsoring and Turn Words into Traffic.
To request the complete free 10 day boot camp
training course send an email to networkmagnetism@sbcglobal.net
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