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Internet and Businesses Online > 2 Golden Rules for the Success of Subscription Websites
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Article rating : 0.00, 0 votes. Author : Craig Dawber
The success of any subscription website is not dependent on a huge sum of start up money!
There are two basic requirements that every subscription web site must have in order to succeed in the internet business. Even if you have lots of money reserves to support you, these two basic requirements can not be ignored. Many a dot com companies failed because of ignoring these important factors while designing their business models. These two rules are very simple and common to other businesses as well. The two common sense rules for the success of any subscription website are:
· Keep your fixed expenses and overheads low. The lower the fixed expenses and the overheads for running a business, especially a subscription website, more the chances of success. The internet and the ecommerce sites offer you a huge opportunity to start a business with very low initial investment and even lower running expenses. While doing subscription websites you must remember this golden rule.
During the IT boom time, almost every body- big and small, started an internet venture of some sorts but most of them had to close down because they ran out of money! The reason for running out of money was because they forgot about the golden rule of internet business- lower the expenses, lower are the chances of failure of the website. Instead of keeping their expenses low, they increased their expenses many fold by hiring more people, investing in huge hardware and other equipment and too many perks and bonuses for employees. As a result the expenses increased and the business model which was to run for a long time had to be wound up earlier because of lack of funds.
Remember to start and run your internet subscription websites with low overheads and you increase the chances of this website succeeding. If you can start your e-business with £10,000, instead of £100,000 then probable cash loss is reduced by £90,000,
And if you can run the business on monthly expense of £1000 instead of £20,000, you increase the life of the business by so many more months, and have time to analyze if it will be a success or not.
If all those internet startup failures had kept their overheads low, then they could have done wonders with their businesses.
· Your e-business should generate revenue
to survive. Like any other business, the e-businesses should have a plan on how it is going to generate revenue and then look at profits as well. All businesses have to have a plan of generating revenues and profits. All the dot com startups during the boom time had this major flaw, where they did not bother much about generating revenues and profits, just opened up a business, sold at very low prices and made huge losses. The main thrust was on having a huge number of visitors visit your site and make the site famous- but once the site was made famous, thereafter nothing happened because the site had nothing substantial to offer.
E-businesses like any other business require money to create, maintain and run its websites, and that is the reason why the website should generate revenue, at least for its upkeep and to cover its costs. If the business can not generate revenue itself, then somebody else (the owner) will definitely have to pay its expenses. Combine this scenario of no revenues generated by the website, with high fixed and running expenses- you surely have a failure on your hands.
Applying the fundamentals to your business
For your subscription website to become a success, remember to apply the above stated, two golden rules, along with very important points of having a unique product or content, targeting a niche market of select customers who are ready to pay for the information on your site, a smooth operating website. All these factors will go a long way in making your subscription website business a success.
Apply these fundamental rules of low overheads and a model that generates revenue, to your e-business and you are more likely to meet success. Despite the fact the internet business is different than the other businesses, but the golden rules for both these business types are the same and you have to follow them. All those internet millionaires had to loose their millions because they ignored these golden rules, as they thought that the internet business was different and that the old rules did not apply to this new type of business.
This article was written by Craig Dawber of smarket-associates.com
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