Affiliates are always on the lookout for ways to add value to their site without cluttering it up, diffusing its niche feel, or Confusing their loyal visitors. One way to give site visitors extra value is to add a highly targeted search box or two. There are many available for download to your site, on almost any imaginable topic. Choose from dictionaries, kids, business, health, law, maps and everything in between. A good place to start researching what’s available is http://www.writerswrite.com/research/sbox.htm.

By adding a search box, you give your site visitor the ability to look up information without leaving your site to go to a search engine. Consider this scenario: a mother has been reading a blog on your site with entries and advice about car seats for toddlers. People have given her the benefit of their personal experience in properly installing the seats, what to fabrics are easiest to clean, and what features are best for large and tall toddlers.

Your site has product reviews of the most popular seats, complete with “best value” and “best overall” categories. What else does she need? She has two children and one old seat, and needs to know how the regulations for car seats have changes since her first born was a toddler. She doesn’t have to go out on the web searching for regulations if you have a search box for “everything kids” that turns up the regulations in a few clicks.

Isn’t she much more likely to buy from you than someone else when she only needs to click on her back button and be right at an authoritative place to shop?

Karen Kari's articles and more information on the affiliate business can be found at:

http://www.affiliatebandit.com
http://www.advertisingcellar.com
http://www.billionfreeads.com

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