There is a simple way to increase bids and hold gross when selling cars and trucks at ebay Motors. Add audio sales presentations to your listings. Use your own seller’s voice. You are selling a vehicle, are you not? Then tell your ebay shoppers about the vehicle and tell them how easy it is to buy a vehicle from you.

If you went onto a car lot to buy a vehicle and you were greeted by a sales person with tape over his/her mouth, wouldn’t you at least be taken aback? Let’s say you couldn’t overcome the urge to ask the sales person a question. “How many miles does this car have?” The sales person opens the door of the car and points to the odometer and you have to get in and read it yourself. After all, the sales person has tape on his/her mouth and can only point for you to read. I have just described an ebay motors auction that is devoid of a person doing a walk around on a vehicle. Without audio, you are listing your vehicle in ebay Motors with a SILENT auction.

Yes, you can certainly sell vehicles at ebay motors without using your seller’s voice. However, if you have 2000 unique visitors look at your ebay auction listing that is the same as 2000 people walking onto a car lot and looking at the vehicle. If you are not getting the price you want, then you have to ask yourself why. My personal opinion is that not one of those 2000 visitors to your ebay auction listing got excited.

Yes, you probably have great pictures. And you probably have listed every detail about the vehicle that a person would want and need to know. And I am sure you included everything about delivery, payment, warranty, etc. that you want to convey to any potential buyer. The problem probably is that they didn’t stay looking at your auction long enough to read it all.

According to Sellathon CEO Wayne Yeager, “About half of all auction visitors - 48% to be exact - spend 10 seconds or less looking at your auction."

Don’t do a good enough job to get 2000 people to look at your auctions and then let them only spend 10 seconds there. Use your seller’s voice and talk to your ebay shoppers and tell them to take action and bid on your vehicle.

Jane B. Clark trains people in buying and selling on ebay. She also advises car dealers on ebay Motors listing and marketing techniques. You can visit Jane at http://www.addauctionaudio.com or email Jane at jane@addauctionaudio.com.

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