RSS has been widely used for delivering news headlines by websites like BBC and CNN. There has been a boom in the blogging world, thanks to RSS. However, this new way of syndicating content is not just limited to blogs and news websites. In the past few months we have seen a lot of companies are using RSS in many different ways. In this article, we see how and in what ways RSS can be used to derive convincing results..

1) Updates and Company News: Now companies no longer have to wait to provide new updates to their customers. Using RSS, they can instantly notify their customers who are subscribed to their feed. This saves a lot of valuable time as well as keeps the updates fresh.

2) Important Announcements: Announcing a new product or a new service, whatever it is, RSS can be aptly used to make announcements on the appropriate time. And since time is a crucial element when announcing a new product, RSS fills in the gap to make sure it turns out to be successful.

3) Affiliate Updates: If you have a successful product, I'm sure you also have an affiliate or a reseller program. And communicating with your affiliates forms a big part of successful affiliate advertising. RSS provides the right platform to send messages to your affiliates, whether it's about motivating them or letting them know about higher payments. Affiliates simply wont ignore your messages if they receive them when they really need your advice.

4) Software Downloads: Software vendors can provide their users with latest software updates and relevant downloads. Since new versions of software come out every other day, RSS makes it much easier to let the users know about new upgrades, just as they become available.

5) Audio Content: Podcasting feeds, which allow companies to make their audio available through iPods and other software, can be used to deliver audio content.This can be anything from interviews to short recorded seminars. Even hosting your own radio show is possible, as RSS gives direct access to your listeners.

6) Newsletter Publishing: Newsletters have been on the internet for a long time and have mostly been made available via email. But now you have more than one option to send out your publication. RSS is gaining popularity in the Internet marketing world, as publishers are using both email and RSS to deliver their ezine. Publishers can actually cross promote their newsletter in the RSS feed and vice versa. This allows them to not only reach their current subscribers in a new way but also helps them gain new subscribers.

7) RSS Autoresponders: Autoresponders have always been used by marketers to build a long term relationship with their subscribers. An autoresponder tends to put your marketing on auto pilot and also helps you get that most wanted sale. Now you can go ahead and schedule messages in your RSS feeds for a future date, so that your marketing takes care of itself. This can work wonders if you are selling a product, as it usually takes atleast 7 exposures before your prospect buys from you.

The above ideas are just a few of what you can actually do with RSS. You are just limited by your imagination. So start experimenting with RSS feeds and see how you can tailor this technology according to your own needs.

Mustafa Khundmiri is the co-founder of http://www.rapidfeeds.com - A Free online service which helps anyone create, edit, publish and track RSS feeds and podcasts. Sign Up for your FREE account on http://www.rapidfeeds.com and also get a free subscription to "RSS Chronicle" - A Newsletter exclusively based on RSS and syndication.

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