Everyone wants to increase the number of subscribers they have and are constantly planning new strategies to do so. One very effective tactic to attract subscribers is to offer them freebies along with the subscription. These freebies could be in any form such as, premium or a bonus item etc.

Display your free offer very prominently on the main page of your website, so that everyone who visits the site knows about it. Nowadays, PDF files are also very much in vogue as freebies on subscription websites. The users can easily download these PDF files. Some of the ways in which you can entice new customers and profit from your subscription website are enumerated below:

1. Improve content and layout – It is important to have useful and interesting content on your website, which people would want to pay for. Equally important is the layout of the site. The best of information can go to waste if it is not presented well. Nobody wants to read anything that is presented in a chaotic manner.

You should carefully look at the way the information is presented on your site. You can use columns to display information. Shorter documents can use a two or three column design. While for longer ones, a single column of around 6 inches can be good. You can also improve the layout with graphics and colour to make it look more professional.

2. Keep the document size in check – Once you have decided to offer PDF files, the next step is to make sure that the document is easily downloadable and transferable.

For this, the document size should be kept under check. Heavier the size of the document the more time it will take to download and transfer. In today’s fast world, you can be sure that your subscribers are not going to stick around for documents that take longer than a few minutes to download. Moreover, a lengthy document may also bore the reader. As a result, take care that your document is not heavy in size by limiting the length of the document and the number of graphics, images, photographs etc. that you use in your document.

3. Prepare error free documents - Make sure that the documents that you create don’t have any errors in them. There is nothing more disturbing for the subscribers than to know that the file that they have downloaded does not work. Check that you have prepared the PDF file with proper procedure for trouble-free download and access.

Besides this, there are few other considerations that you should keep in mind. Some of these are given below:

o You should give clear instructions for the subscribers to download and access the files. You can also give them a few tips to handle any problems that they may face while downloading and accessing the files. It would be a good idea to include your contact information such as email id, so that they can contact you in case of difficulties.

o In case of PDF files, you should always include a link to download Adobe Acrobat by means of a "Get Acrobat Reader" button. This is essential for those who either don’t have the software or want to upgrade it. You can check out detailed instructions at www.adobe.com/products/acrobat/readermain.html.

o There are also a few guidelines, which you should give out for distilling the document into Acrobat. These guidelines help the people in viewing text.

You can guide your subscribers for online viewing. Tell them that they can keep a resolution of 72 dpi, 150 dpi for printing text and 300 dpi for text with graphics. However, don’t forget to warn them that as the dpi increases so does the time to download the file.

4. Test your offer – It is very important for you to check and cross check the whole offer and procedure before you okay it for the subscribers to use. It would be best if you would try to download the file from multiple computers to see if there are any hiccups in the process.

Overall, it is up to you to make your offer attractive enough to entice new subscribers. The offer you make should work efficiently and be beneficial for the subscriber.

This article was written by Craig Dawber of smarket-associates.com Need advice and guidance with your online business check out the resources found in this website.

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