Email is very powerful and many people are constantly asking how to get their advertisement to a lot of people without spamming. How do you use email to reach people that have not opted in to your newsletter without spamming?

The answer is... Advertise in other people's newsletters.

You can buy ad space in other people's newsletters inexpensively. One of the best online advertising methods is ezine advertising. It lets you reach new targeted customers inexpensively.

You have a choice between placing ads or articles. Ads are less expensive but articles are more powerful and lend credibility to your company and your offer.

A good plan is to choose a few newsletters and buy three consecutive ads. Run the ads and check the results. Then, as long as at least one newsletter had good results, go for an article. You have an audience primed by your ads for your article.

It is possible, if you write a great article, to get it included free. You need to know the newsletter's audience and submit an article that is well written and very relevant. If it is worth the editor’s time, you may get a free inclusion. Your article will go out to the whole list for free. You can't beat that.

When placing newsletter ads, ask the editor if the newsletter is archived on the editor’s website. An archived html version of the newsletter will give you some good back links to your site from a site that is relevant. These are the quality links Google and other search engines look for. Some newsletters are inexpensive enough to make them worthwhile just for the back links.

On another point, never run just an ad. Always run three ads or more. Sales will usually build over time for awhile. If you find a few good ezines, you can probably run six to ten advertisements before your sales begin to fall. In a great newsletter you may find that they fall a bit but level out and produce consistent sales making regular inclusions worthwhile. You can always negotiate great rates for regular inclusions for six months to a year.

Also, you may have a great opportunity to barter, even if your list is not that big. Astute newsletter editors can trade ads even steven even though their newsletters may have up to 10X the number of subscribers your list has. Why is this good business for them? Well, if you grew your list carefully, you have a valuable asset. These are new potential customers and subscribers for the big list editor. They do not have an opportunity to reach new lists as often as you may think. And, the reality is that the number of subscribers is not the issue, return on investment is. It costs very little to swap ads.

A good newsletter ad campaign can be worth gold. It gives you a lot of control and it will give you some of the best return on investment of any online marketing method.

Here is a great place to find newsletter editors looking for advertisers and contributors. Say Hi! to Merle...

The Ezine Ad Auction Website
Ezine Ad Auctions

Good Luck with your Marketing Ventures!

To read JD's blog, go to: Blog About Retail

A Blog About Online Retail, with an emphasis on Internet Marketing and Online Advertising.

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