1. Size of the Html emails:

Size does matters. If the emails are bulky, spam filters think they are spam. So they will be deleted or directed to junk folder. Better be less than 20 kb.

To make Html emails with small sizes follow these principles- Don't use WYSIWYG editors to create Html emails. Don't attach images to messages. Upload the images to your website and link from there. Mind attachements that you will send with emails.

2. Javascripts and executable attachments:

Don't insert javascripts and those sort of things in your Html emails. They potentially decrease the deliverability of your email in to your subscribers inboxes, because people disables these in their email clients to run.

3. Html complexity:

Most of the email clients support only minimal html. Like simple break tags, paragraph tags etc. Don't use complex html code like frames, sliding menus etc.

4. Hiding and Tracking links:

Great advantage of Html emails is you can hide your affiliate links and track who opened the emails (only if images are downloable).

5. Easy to publish on the web:

Make a template for your Html emails. So let all emails be consistent

6. Attachments:

All mailing list managers has the ability to attach single or multiple attachments. But spam filters triggered by attacments in many email clients. So put them as download links.

7. Links in Html emails:

Try not to misdirect your subscribers. Best way linking is by using legit wording. Like if you are keeping the following affiliate link (example - www.affiliatesite.com/affiliate.php?idxxxx) for a search engine optimization ebook, keep this url linked to the word 'Search engine optimization strategies guide'. Don't link to affiliatesite.com This way subscribers know what they are clicking and what to expect after clicking.

8. Email clients limitations:

Not all email clients display Html emails properly. So offer a choice for your subscriber to opt for text emails in your email letters.

Radhika Venkata (c)

Subscribe to 'iNet Marketing Ezine' which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights! http://www.webmasters-central.com/subscribe.shtml

FREE Ecourse 30 days Solid workout to increase your online profits! http://www.ebooks-world.com/ecourse/index.shtml

• 10 Ways to Stop Yahoo, MSN, Hotmail, AOL, and EarthLink from Stealing Money from Your Business


• How to Build Spam-Free Email Campaigns


• The Basics of a Mailing List Structure


• Writing Tips for Email Distribution of Your Article or Message


• E-mail Marketing and the Small Business


• Utilizing The Secrets Of Opt In Lists


• Email Marketing the Easy Way


• Use Email Marketing to Retain Clients


• Are You Content With Your Holiday Promos? Five Simple Ways to Go on a Giving Spree this December


• Are You Content With Your Newsletter Open Rate? Step it Up with 5 No-Fail Ezine Creation Tips


• Your Email Marketing List is a Captive Audience


• Advance Online Networking - Getting Others To Read Your Emails


• Do This And Your List Will Make You Money Online-And Lots Of It!


• Why Your Site Needs an Opt-In Mailing List - An Undiscovered GoldMine


• The Secret to Writing Killer Subject Headlines – Without It, Youre Message Is Doomed For Deletion