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Internet and Businesses Online > Internet Marketing > Stop Throwing Website Profits Away
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Article rating : 0.00, 0 votes. Author : Michael Cutter
Imagine 24 hours from now doubling your website's
effectiveness, getting twice the sales, twice the leads,
twice the sign ups, with the same amount of traffic! You
can do it for free in 15 minutes just by improving your
landing page conversion rate. Most people focus on traffic;
however your site conversion rate can dramatically increase
the bottom line and open many doors for you. Traffic comes
from a variety of sources (search engines, email lists, Pay
per click, etc.) but all of the traffic ends up at 1 place:
your landing page. By improving 1 of your traffic sources
you marginally improve website results, but by improving
your landing page, you improve the results from all your
traffic sources! It is strange that people will spend tons
of time and money on getting traffic and very little on
improving conversion rates; stop throwing your money away.
First we need to define 2 terms:
Landing page: The final page a visitor lands on before
they take your most desired action (buy, fill out a lead
form, optin for emails, etc.).
Conversion rate: The number of visitors that take your
most desired action divided by your total visitors. If 100
people visit your site and 3 sign up to receive emails, the
conversion rate is 3%.
100s of factors that affect conversion rate, the single
greatest factor being your page headline. The headline
answers 2 questions for the site visitor: "am I at the
right place?" and "does this apply to me?" People will read
less than 15 words on your site before deciding whether to
stay or not. The headline keeps the visitor on your site
and maximizes the most important part of those 15 words.
The headline has 1 task: it exactly matches your traffic
source phraseology. Does your page headline exactly match
the keyword phrase that caused the site visitor to click
through? You can accomplish this site headline, traffic
source harmony by using 1 of 2 methods:
Method 1. Dynamically generate the headline With some code
at the top of your page you can get the search phrase the
visitor used from the referring url given by the search
engine; then use that phrase as your page headline.
Method 2. Make multiple pages each tweaked for 1 popular
phrase. If you sold dreamweaver video tutorials,
You could go to overture:
http://inventory.overture.com/d/searchinventory/suggestion
and search on "dreamweaver"
You could then immediately see 3 phrases that account for
over 95% of the dreamweaver tutorial traffic: "dreamweaver
tutorial", "dreamweaver training", and "dreamweaver mx
tutorial"
By doing this analysis you realize 3 pages are needed, 1
for each of the most popular keyword phrases. If you use
adwords and one of your ad titles is "Dreamweaver
Training", then you'll send all of those clicks to the
"dreamweaver training" page. Depending on your traffic
source, you will direct the client to 1 of those 3 pages.
You can achieve an immediate explosion of increased profits
by applying the same strategy to your websites. After
modifying your sites, you should see an instant 0.3%-0.5%
increase in your conversion rate, imagine an extra sale for
every 200-350 visitors!
Michael Cutter, PhD is a nationally known speaker, author,
and uses his rare problem solving abilities in a variety of fields. Some words that describe Michael are:
dad, husband, mind mapping, mensa, joint venture, mastermind groups, dream team, life long learner, money, reason for human existence, use strengths for success, ENTP, games, puzzles, audiobooks, video tutorials.
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