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Internet and Businesses Online > PPC Advertising > Bloggers Want Advertisers
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Article rating : 0.00, 0 votes. Author : Neil MacDonald
Anybody else out there who has a buddy who needs to rally support for a good cause or publicize something intellectually stimulating or just sell some funny T-shirts, please tell them about blog advertising. It will be good for your buddy and bloggers.
I am looking for advertisers for my blog.
The amount of money advertisers are spending on their own web applications has skyrocketed in thep past year, offering a chilling clue as to where the disruptive nature of the Internet is taking advertising. next. Advertiser spending in the "online marketing and promotions” category jumped 130% between 2006 and 2007 to an estimated $8 billion nationwide. That's money that advertisers would likely have spent on conventional advertising before the Web.
Who Are The Advertisers?
The first group are the mass marketers. This group craves safety, as the Wall Street Journal noted last month. They are skittish about advertising on blogs. As a result, they will gravitate towards teaming with the larger players when it comes to experimenting with the medium.
The second group of blog advertisers are the "mid-market" marketers. These advertisers will likely feel comfortable purchasing ads on specialized networks like BlogAds.
The third group - perhaps the largest in number - are the smaller blog advertisers. The majority of these companies will either strike one-off deals with individual bloggers or use Google and Overture to advertise across blogs. This is the group where most of us blogger reside.
Face it, blog advertising is a scary prospect for big companies. Mainstream media varies between praising blogs as the second coming and bashing them as lynch mobs. But, dollar for dollar, and click for click, there is no more cost-effective or potent medium than blogs for your ads. In fact, you can often reach an influential and devoted niche audience of thousands for as little as $25 a week. So why are advertisers so wary?
But blog advertising isn't for just any kind of advertiser.
Typically, blog advertising won't work for old-line, entrenched brands. Their ads generally aren't interesting, thought-provoking, or human enough. Blog ads that work are as edgy and rich as blog content itself.
Any company which want to deploy their marketing online or extend their digital presence have to rely on benchmarking their success on the number of hit’s a blog or conventional site gets.. Many large companies do not want the hassle of dealing with individual bloggers so they seek out an online advertising agency where they directly have relations with the blogger community.
Blog ads must have a human voice; they must connect with people. Ads focused on special offers or incentives won't work on blogs because they lack substance and humanity. One repeat advertiser that seems to get blog advertising is Turner Broadcasting, which leverages niche audiences to market niche shows.
The internet marketing community is buzzing about blog advertising. But there are still many folks who are wondering just what blog advertising is.
Advertisers Suitable For Blogs
Some online advertising companies have tried to get the bloggers to give exclusivity of their blogs to one agency alone. That model is unlikely. It is likely that the bloggers would want to have more ads deploy so that they can diversify the payment rates. For example, a blogger can deploy three ads where the online advertising agency pays at different times. So, it is not sensible for them to give exclusive rights. The problem gets worse when it comes to prominent bloggers who command high traffic. If they give away their exclusive rights (unless they are given better incentives than the rest), the online advertising agency needs to justify why there is a preferential treatment.
Blog ads require different creative tactics. Like the blog itself, successful blog ads rely heavily on content. A successful ad might be an image, plus several different sections or headlines; another might be a headline, an image, and some thought-provoking text. The best blog ad looks like actual blog content.
A flood of book, TV, movie, and music advertisers are spending money on blog advertising. While most blog advertising is now aimed at consumers, there's huge opportunity for business to business because many of the blogs with the largest audiences are business-focused.
Affiliate Power Ads is an affiliate ad network owned by Russell Brunsen. It is totally free to join. After signup you simply enter your affiliate ids for 5 great affiliate programs. Then you can add ads like the one at the top of Blog Advertising to your website or blog. The products are internet marketing related so they are a perfect fit for Blog Advertising. Brunsen’s site is affiliatepowerads.com/index.html
One that I use since it allows you to enter your own keywords so that the display ads are relevant to your blog content. The site is Crispads.com. I personally like the keyword idea.
A blog is a web site that is actually a system of connected pages (or rather posts) that are organized by date with the most recent post presented first. Blog advertising is simply the advertising connected with a blog. These include banner ads, text ads, text links, and sponsored posts.
At present, I am looking for advertisers for my blog. I am in a very narrow niche market where the traffic count is not in the 1000s per day. One advantage of a niche market is that those who do visit your blog would be the end users of any product or service that was being offered. To me this would be ideal for certain advertisers.
For example, if you wrote a hard covered book or a E-book on any aspect of bladder cancer, my site would be a perfect place for you to advertise. My blog only deals with all aspects of bladder cancer. I am a bladder cancer survivor.
I personally feel that this is the type of advertising that a niche blog is going to attract. A product or service directly linked to the content of the blog. As I stated earlier, my blog is a end user blog. There is no way that I will ever attract the ‘just curious’ to view my blog. My blog will only attract those that have bladder cancer and those who have been recently diagnosed with this devastating disease and are scared as hell. They are seeking help, advice and comfort.
Finally, if you are blogging in a niche market do you best to find products and services that will compliment the content of your blog. Otherwise, I do not feel that we will not make a dollar.
If you have a product or service that would fit into the content of a ‘bladder cancer’ blog, then I would like to hear from you.
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