Are pay-per-click ads the best method of getting customers to your website?

Essentially there are two ways your website can get to the top of a search engine's results:

* Pay-per-click ads, where you pay for your site to appear in the “Sponsored Links” area on the right side of the results page

* Search engine optimization, where your site is optimized to be at the top of the natural/organic results on the left side of the results page (link to our SEO page)

JupiterResearch analyst Niki Scevak stated that one in seven searchers click on a paid/sponsored link. If you do the math, that's only 14% of searchers who are choosing the pay-per-click ads to get to the information they are searching for. It also means, if you concentrate all your search efforts on pay-per-click you will only be reaching 14% of your potential customers.

So while pay-per-click methods might get your listed quickly they may not be driving as much traffic as you want. That is why investing time towards a solid search engine optimization and link management campaign is needed to get your site listed highly in the natural results is a step that cannot be ignored. It helps you reach more searchers.

Shell Harris is an Internet marketing consultant and an SEO Specialist.
He provides proven results for Website promotion. More articles can be found at
http://bigoakinc.com/seo-articles/seo-articles.php

This article may be freely reprinted as long as all links and author information remain.

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