Ever tell a librarian you want to find out about the Bermuda Triangle? Or maybe planting perennial bulbs? Or raising pit bulls? It probably didn’t matter what you were interested in, the librarian could point you in the right direction. Yet that’s all she did, point you in the right direction. She didn’t tell you the answer to your question. Why? Because she hasn’t memorized all the books in the library!

That’s what a search engine is like (kind of).

You ask it a question about anything, and it will spit back where you can go to look for it (or 100 000+ places you can go to look for it). The librarian told you to look in such and such a section of the library, while the search engine provides links you click on to go to specific websites.

The librarian knows where to point you because the library is organized into various areas of common interest, and the books are organized in a particular order. But the Internet is a little more willy nilly than that. And that makes the search engine’s job a lot more difficult than the librarian’s. Why?

Because that means the search engine has to read and memorize all the webpages first, so that it knows what’s in them. That way, when you ask about pit bulls, the search engine doesn’t just point you toward the “pets” area. Instead it says, “Ah, pit bulls. Of the 8 billion+ webpages I’ve read recently, here are the ones that talked about pit bulls.”

Obviously the search engine has to have a pretty good memory. Actually, it uses a database, which is just a way for computers to store information into specific slots for quick and easy retrieval later. When the search engine “reads” through all the webpages available out there, it makes note of what those webpages talk about. So when you ask about planting perennial bulbs, it’s no problem for the search engine to search through its own database of information and provide links for you to go to the very same pages it’s already skimmed that deal with tulips and the like.

And that’s why a search engine is like a librarian.

Copyright (c) Grant Pasay 2005. All rights reserved. You may forward this article in its entirety to anyone you wish.

Grant Pasay is a writer, musician, moviemaker, and author of the new eBook, “The Internet Is Like A Refrigerator: And Other Weird Comparisons That Make it Easy to Understand Everything From AOL to Zip Files.”

Check out Grant's free/brandable ebook at: http://grantpasay.com/refrigerator

Check out Grant at: http://grantpasay.com

• When Search Engines Get So Complex They Backslide


• Everflux - Google Phenomena Explained


• 10 Inside Secrets to Google Adwords - Part 3


• Importance of Web Contents - Search Engine Optimization


• Why Backlinks Are Important To Your Website


• SEO on the Go!


• Additional Marketing Strategies to Compliment Your SEO Campaign


• Understanding Search Marketing in 2006 / 2007


• Blog and Search Engine Optimization Tips


• SEO Best Practice: Befriend the Directories