Internet and Businesses Online > Site Promotion > Incoming Links - How to Improve Link Popularity
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6. Referring page should have few links - the referring
page means the web page of the site that is giving you the
incoming link. Don't get a link from a web page that
contains hundreds of links. This will only dilute the
effectiveness of your link popularity. Visitors that visit
that page probably won't see your link and avoid clicking
on it.
It's preferable to only have the link of your site on that
page and it's better if it's on the same topic.
7. Submit to major directories - the major directories to
submit your site to include:
Yahoo Directory (http://dir.yahoo.com) - powers search
results for top portals such as Yahoo!, AltaVista, and
AlltheWeb. You can list your business web site with Yahoo
for a recurring annual fee of $299.00 If you have a
non-business site, you can submit to Yahoo without paying
at: http://docs.yahoo.com/info/suggest/
Open Directory Project (http://www.dmoz.org/) - this
directory is still free. Getting listed here will give you
good incoming links as it feeds some of the major search
engines. Don't hold your breath though as it can take
months or even years to get listed. Navigate to your
category then choose "suggest URL" and be sure to read the
submission guidelines.
Other major directories to consider are:
http://www.joeant.com/
http://www.zeal.com/
http://www.goguides.org/
http://www.gimpsy.com/
http://search.looksmart.com/
8. Submit to specialty directories
(http://www.isedb.com/html/Web_Directories/Specialty_Directories/)
ie if your site specializes in aviation or sports then
submit it to that specific directory.
Many of the specialized directories are indexed by the
major search engines such as Google, AltaVista and
AllTheWeb, therefore a link from those directories will
improve your link popularity.
9. Use RSS Feeds - RSS or Really Simple Syndication allows
you to share your headlines and other web site content with
other sites. When another web site uses your RSS feed to
display headlines it will automatically place a link to
your site. The more web sites that subscribe to your RSS
Feed, the more links you receive that point back to your
site thus increasing your link popularity.
For more information read:
How to Create an RSS Feed for Your Web Site
http://www.isitebuild.com/rss/rss-feed.htm
10. Submit to online forums - contribute useful tips to
others at online discussion forums. You can include a link
back to your site at the end of your post.
11. Create an ebook - write a report or ebook that contains
links to specific web pages on your site where visitors can
obtain more information or buy your product. Make this
ebook available on the Net for free (people always like
freebies). Submit it to ebook directories so many people
will download it. This will provide a viral marketing system
that will provide ongoing traffic to your web site.
12. Write a testimonial - if you have bought a product or
received a service from someone (ie web design), offer to
write a quality testimonial for their product or service.
Include a link to your site at the bottom of your text.
Often the owner is very happy to receive an unsolicited
testimonial.
The most important aspect of generating incoming links is
to have such valuable content on your site that it attracts
other site owners to naturally want to link to you.
If you generate incoming links on a consistent basis you
stand a good chance of getting top search engine rankings.
To read points 1-5 for Part 1 of this article, please visit ===>http://www.isitebuild.com/incoming-links
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Maryland Web Design, Hosting, Marketing
Subscribe to his "Marketing Tips" newsletter for more original
in-depth articles at: http://www.isitebuild.com/articles
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