Whether you want some exposure or massive exposure, especially on the internet, you got to put some work into it. Just think about it; either you are trying to advertise a product or a website; you will have to start somewhere. People are not just going to be able to find your site or product; out of 3 billions websites in this world, what are the chances that one will accidentally type in your domain name.

Many advertisers use search engines to get exposed, paying so much per click that does not even guarantee that that click will get them the sales to justify the money that they just paid to the search engine for that particular click. Unless you don’t care about losing $100 daily in Google or Yahoo!, you may want to stay away from search engines for now—check out Search Engine Optimization.

How about banner advertisements? Not only does it have lower conversion rate than search engine CPC (cost-per-click) advertising method, it costs you more up front, if you want the right audience. Unless you have a couple of thousand to spare, without any guarantees, try to avoid banner advertisements—and that goes for banner exchange as well, which I personally find totally worthless unless you receive so much traffic to your site that you will get more from the banner exchange program. But by the time you receive so much traffic, you won’t need to go looking for banner exchange software or programs to gain more exposure; they will come looking for you.

The simplest solution I found for product advertising, spending the least amount of money, is advertising on eBay or any similar marketplace. I’m not talking about listing just one lousy listing. List multiples of them. Don’t be like the ones that list 10 at the same time. If you are thinking about listing 10 of them, spread them out maybe in one hour intervals. The more you list, the more exposure. Some marketplace will cost you, but some are free (eg. craiglist.org). You can’t list so many on craiglist.org because they are very strict with spammers. They will even block your IP address for 24 hours so you can’t access their site. If you can come up with different titles and descriptions for every listing you post, you will probably avoid the trouble of getting caught by craig.

If you are trying to get your website exposed, eBay is a bad idea. People don’t go to eBay looking to find another site to shop at; eBay is probably the consumer’s final stop to shop. If you really want to get involved in getting your site exposed on the web without throwing your money away at search engines, go submit your site in web directories. There are thousands and thousands of web directories where you can submit your site to—and majority of them are free. Some of them you got to pay to submit, but it’s only a one time thing, and usually, the paying ones receive more traffic. Don’t spend time submitting to web directories that bring in like 10 unique visitors a day. Start from the busiest ones first, and move your way down. To make your life easier, download Alexa Toolbar, which will show you where the site you are at that moment is ranked, and by clicking on the number rank, you can sort of see how busy the site really is.

Another way to get exposed on the web is through an affiliate program. Your site will have to be a bit established before starting up an affiliate program not only because it may cost a lot to create such program, but your site will also need traffic to have interested affiliates to post your banners or products on their website. Big sites like Amazon.com, Buy.com, Overstock.com, and even eBay.com have their own affiliate programs, which brings them massive traffic resulting in millions in revenue and sales. If your site has traffic and something to show, affiliate program can really get you going.

If you have another way of getting more exposure that I haven’t mentioned and you would like to share, please feel free to email me at missing@imbae.net

By Anthony Bae
Raising Money for Charity by Selling Links to Online Advertisers
http://www.iGoLink.com

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