Getting visitors to visit your website is essential for making your website successful on the giant net. Visitors can’t find your site if they don’t know it exists, so making your site available for web surfers and searchers is the single most important thing for a successful website. The potential visitors can search for just your type of site on search engines like yahoo and the most used one today; google.

First of all let’s talk about how google really works. Google is the leading search engine on the internet, and for google to stay in the lead, it has to make sure that they provide search results that will satisfy the user

Here is a list of what google likes:

1.Let your URL contain some of your keywords.
2.Keywords in title tag, close to the beginning. 10 – 60 characters, no special characters
3.Keywords in keyword metatag – Shows theme, less than 10 words. Every word in this tag must appear somewhere in the body text.
4.Keywords in body text
5.Keyword density in body text – 5–20% keywords / total words maximum (threshold varies with topic)
6.Keyword in H tags, H1 is best H2 is second best, etc.
7.Keyword’s font size – should be bold, italic, etc.
8.Keywords early in page or tags are considered more important then others.
9.Keyword in alt text on the img tag, this text should describe the picture but try if possible to get some of the keywords in the description.
10.Links to your own internal pages should contain keywords. The filename linked to should also contain keywords.
11.Navigation efficient, Try to make it possible for the visitor to get to any of your pages within only two clicks, absolutely no more than 4 clicks.
12.Link to external pages should also contain keywords. Don’t link to “link farms”, google hates “link farms”.
13.Outgoing link anchor text should be on topic and descriptive.
14.Check each one of your links to external websites periodically, avoiding broken links
15.The domain names .edu and .org seems to have been given highest status by google.
16.Keep your page file sizes low as small files are preferred by search engines. Less then 40Kb. And the more of these files you have the more google will like your site.
17.Google likes fresh pages.
18.Frequent updates equals frequent spidering and crawling.
19.Keep the URL length minimized, use less than 100 characters, less even better.
20.Larger sites are presumed to be better funded, better organized, better constructed, and therefore better sites. Google likes LARGE sites, for various reasons, not all positive. File size < 40Kb but lots of them.
21.Site age – Old is best.
22.Users bookmarking your page is a good thing.
23.# of visitors = good.
24.Domain register time – register for 5 years and google knows you are serious, register for 1 year and it’s a throw away domain.

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