At the time of Internet's Big Bang, everything was free, open, to give and to take for the ones who needed.

Now we live the Age of Internet's Big Bank. Spammers, hackers, web marketing geniuses – among others – who promise The Fortune within a fortnight are killing the goose that laid the golden egg.

That is why WWW should mean Win Win Web to stay alive. It could be quite feasible by importing in this state of the art technology an old cattleman rule "Less than I could have, More than I would have".

An e-commerce site is trying to succeed in that direction by selling fine art collection photographs in strictly limited edition that exist nowhere else. The Golden Rule for this new web site called www.oneppm.com (for "One Person Per Million") is a selective catalog of subjects submitted by top-notch photographers, voted by demanding visitors and edited in strictly limited number following the World Population plus a royalties system to pay the main performers.

That is a four way sysgtem:

1. The top-notch photographer submits an outstanding photo to the web site whose selection committee decides to select or not select it.

2. The selected photo is voted or not voted by the demanding visitors.

3. The elected photo is put into a catalog that is strictly limited to 64 items.

4. To cap that, the number of photographic digital enlargements is strictly limited following the estimated World Population.

Daniel Borel is a marketing and communication specialist. He has been studying these fields since 1964 as the manager of Atelier Synergétique SA, a Swiss Proficiencies Network which is oriented toward industry, high-tech and B2B services on export markets. That makes him acutely aware of a hard-to-manage happening: simply say "tree" to a Canadian and a Polynesian and compare what they visualize and you understand what marketing communication implies. To get in touch: contact@oneppm.com and borel@synergetique.ch

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