A well designed, easy to navigate website is a 24/7 storefront for your business. Here are a few tips which will tell your visitors you are "Open for Business"

Start with the Right Words
Start with a clear concise headline that persuades visitors to stick around and check out what you have to offer. Once you've crafted a compelling headline, make it stand out! Use a large font size, bold, italic, underline or a different color to attract the visitor's attention.

Once you have their attention, keep them reading with enticing copy and exciting benefits. Also be sure to include a call to action such as: Click Here, Sign Up Now or For More Info!

Pictures - Worth a Thousand Words!

Images help people visualize your products or services and their benefits. Attractive product shots can really boost your sales. Remember to convert your images to GIFs. This smaller format will not distort your photo, but it will allow pages to load faster.

What People Say
Testimonials are a terrific way to build credibility and focus visitor's attention on the things you do best. Be sure to include the names, titles and/or cities of your satisfied customers. If space allows, consider posting a small picture of them beside their testimonials. This personalizes their messages and demonstrates that they are real people who've enjoyed your product or service.

A twenty year veteran of corporate America, Lorraine Ball, helps small businesses find a starting point for growth and change.

Lorraine can be reached at http://www.roundpeg.biz

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