There are some instances when web designers have no graphics, slogans, logos, or text to work from.

For example, if you want to design a simple website, you need a logo, color theme, and possibly matching brochures and business cards. Web designers do not ignore any aspects of a person's business; and sometimes, web designers have to create whole business identities and create a whole new look for their clientele (which is very time consuming). This is one reason why it is so difficult to price web services.

Web designing involves more than graphics and knowledge of editors (i.e. Dreamweaver) or html code. Web designers not only need to understand how to design websites for aesthetic appeal, but they need to create websites with easy navigation systems. Web designers need to design websites for search engines and key in the title, description, and keywords into each webpage (within the html). This aspect is important too, because the way websites are designed and how they are optimized play a

Typography and website content are the single most important aspect of design. Ultimately, typography is the driving force and the best means to deliver a message in the written form. Normally, the graphics support the written message and not the other way around. Therefore, typography should receive the most attention when designing a web site. Sans serif fonts, sized 9, 10, 11, or 12 are the preferred size of fonts for reading online. Readability is the key factor for all written communication.

The range of cost of websites depend upon how much design work needs to be done. The cost of website designs differs widely, because much depends on the size of the website, the graphics involved, or whether it's an eCommerce site or not. You should thoroughly discuss what you want with your web designer; and hopefully together, you we can find a solution that fits into your budget.

Debbie Jensen, Graphic Designer and Photographer http://www.debjensendesigns.com

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