1. Information:

The number one seller on the Internet is information.
• Have lots of relevant, free information on your site for your visitors to read, and keep adding more and they’ll keep coming back to read it.

2. Top Ten Lists:

Always popular are Top Ten Lists … or Top Seven Lists, or whatever number you can come up with.
• A really good Top List can later be expanded and turned into an e-book.

3. News Articles:

People always like to know what’s the latest and greatest.
• Keep them up to date with your company’s activities with a news page or article.
• You can also keep them up to date with other happenings in your industry.

4. Interviews:

• A great way to tell your customers how useful your product or service is, is to have interviews with clients, or experts.
• If there is an article in your local paper at any time about you or your business, it can (with permission) be reproduced on your site.
• Or do an interview yourself, with groups or individuals of interest to your target audience and publish it on your website.

5. Publications:

• E-zines, Newsletters, Booklets, Bulletins are all publications.
• Choose what fits best for your site and have the information available, plus an archive past editions.
• Free E-books are also publications much in demand.

6. Information Bites:

• Intersperse short information-bites at appropriate places, and change them regularly.

7. Visual Content:

• Your site should be visually pleasing, but not too complicated.
• Ease of navigation is a visual “tool” often overlooked in many “beautiful” sites.

8. Entertaining Content:

• Keep them coming back for more with any items of fun you can include: unusual quotes, jokes, photos.

9. Excerpts:

• If you are selling a book, as excerpt as long as an entire chapter is a great selling tool. In a bookstore you can look through the book before you buy, this is the internet equivalent.

10. Technology Content:

• The choice is ever expanding
• There are audio clips, streaming video, MP3 files and more coming online by the minute.

Fiona MacKay Young is a Business Startup & Career Consultant with a specialty in Online Promotion. http://www.fiona-online.com offers Free Articles and Internet Marketing & Career Coaching Services and articles. © Fiona MacKay Young 2004 You may copy, publish or distribute this document freely, on condition this tag line and information are included intact.

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