Renowned motivational expert Anthony Robbins says that one of the keys to success is to “take action.” In his work with getting people to take action, Robbins speaks often of “massive, intelligent action.”

I’ve taken that concept and expanded on it a bit, and created a concept called “CMICA (pronounced ka-mee-ka). CMICA stands for Consistent, Massive, Intelligent, Creative Action. Let’s look at each of these key factors below.

Consistent - For action to be successful, it has to be consistent. My friends in the health club industry tell me that January is the time of year when the most people will join a health club or gym. A very few will then show up and work out regularly. A few others will show up occasionally. My friends tell me that most people show up once or twice and then are never seen again.

Seems like that’s how we often approach taking action. “Well, I did it a couple of times and it just didn’t work for me.” Yeah right.

Nothing other than small, consistent, daily actions will bring you the success you desire.

Massive - Massive action simply means to “do all the necessary things” to get you where you want to go. Not a few, not some, not most, but ALL necessary things required to get your goal.

A common question at this point is “what are all the necessary things I need to do?” That’s a good question, which leads us to........

Intelligent - The great news here is that the wheel has already been invented. By this I mean that what you what to accomplish has probably already been done. Through the process of modeling, we simply need to find someone who has done or is doing what we want to do and model their keys to success. Remember, if it’s possible in the world, it’s possible for you.

At the same time, don’t confuse activity with achievement. Make sure you are spending your time and energy on actions that get you closer the to your goal, and are not simply busy work.

Creative - If you want to really have some fun, be creative in your actions. While you are taking intelligent action, also ask the question “How can I do this in ways that have never been done before?”

Here’s a four step process to get your creativity going:

1) Precisely define your goal. The more precisely you define a goal the more likely you are to get it and recognize it when it arrives.

2) Identify efforts that have not worked in the past and drop them. Don’t stay stuck. Remember that you are stuck when you keep doing the same things that don’t work over and over again and expect different results.

3) Come up with crazy, silly, bizarre, outlandish ways to achieve your goal, that you would never do, but are fun to think about.

4) Come up with creative ideas that will get you where you want to go. Sometimes the seeds for these creative ideas are in the crazy ideas. Other times, simply laughing at the crazy ideas will boost your creative juices for other solutions.

Action - Consistent, massive, intelligent, creative action is the path to success.

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