Part I Light Boxes

When a performer steps out on stage the spotlights go on and all attention is focused on the entertainer. Using light to accentuate art, design, language, and other visual media is as old as the light bulb. Using light effectively in a trade show environment can make the small but important difference in being seen or being ignored.

From light boxes to halogen spotlights illuminating your trade show display can help you get noticed. Below are a few products that can help you shed light on your marketing message. Trade Show Light Boxes:

a. From 6” x 8” table top models to 3’ x 4’ floor units and larger these rear lit boxes are terrific for drawing attention to your product or service offerings at a trade show.

b. A basic light box system consists of a frame and plexiglass to hold the graphic in place, a diffuser to diffuse the light coming from the light source, and a base that houses the light source. The light source can be in the form of leds which are used in edge lit products or

c. Light boxes range in price from under $100 to $2500 and higher depending on the application, the construction of the light box, and the type of graphic used in the unit.

d. Another non-traditional product for back lighting is Cee-LiteTM. Based on the same technology used in cell phones, CeeLite™ is the flat, flexible light bulb that can be tailored into complex shapes and sizes. When AC voltage is applied to the panel, it charges the phosphor causing it to emit light. This product will perk up your graphics and can make an otherwise boring booth come alive.

Next time we will look at trade show lighting options.

If you would like more information on this topic or if you would like to suggest a topic for a future article, please contact Peter Winters at: peterwinters@presres.com

For over 10 years Mr. Winters has been consulting businesses on strategic planning, marketing, and public relations.

He is the owner of Exhibit Warehouse a Richmond Virginia-based trade show display and trade show exhibit fabrication company.

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