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Sell Your Self-published Book to a Major Player
Want to move into the big time? Many creative small presses and self-publishers are discovering a practical path for penetrating bigger "establishment" trade houses. They bring out a quality book, market it successfully, then allow a trade publishe...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Write A Howlingly Successful Nonfiction Book — 14 Stepping Stones
Writing a book can be as difficult as trying to repair your car with a set of jewelers tools—or as simple as penning a "To Do" list. How you approach the project makes all the difference. Below are 14 guidelines to make the job easier, quicker, and...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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3 Writing Secrets to Give Your Novel a PR Edge
Promoting fiction is never easy. Yet you can craft a manuscript that has built-in promotional and sales angles. It simply takes some forethought and creative planning. By following the secrets revealed below, fiction writers can greatly enhance the...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Writing Tight, Snappy Books
It has been said, "There are two things wrong with most writing. One is style; the other is content." The way a writer strings words together either grabs the reader by the scruff of the neck and shouts, "Read me," or hangs as limp and uninterestin...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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The Essence of Editing
Your manuscript is finally written. You breathe a great sigh of relief. But hold on; you aren't done yet. Use your spell-checker, grammar, and style checking program to catch obvious flaws and flag overly long sentences, for example.
You also may h...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Editorial Checklist
The following editorial checklist will help you evaluate your finished nonfiction manuscript and pinpoint any potentially weak areas. It will assist you in coming across professionally rather than smacking of amateurism.
Title. Is it catchy? Short?...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Book Promotion Tips — 9 Sure-fire Strategies
1. Know your competition. How can you make your book better than what's already out there unless you are aware of your rivals? Look in the Subject Guide to Books in Print in a major library to determine what other books are available on your topic....
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Start Locally — Grow Nationally
Most self-publishers don't have the budget to be all things to all people in all places. There is nothing wrong with starting in your immediate area, then letting things ripple out from there.
I say this with two caveats: Don't overlook sending gal...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Book Marketing Secrets for Trade-published Authors
Your book is published; the family's still celebrating. Why do you get that sinking sensation that nothing is really happening? Face facts: If you're not a household word, your publisher will typically allocate scant time and a minuscule budget to ...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Getting Newspaper Coverage Off the Book Pages
Did you know there are 1,730 newspapers published daily in the United States? They have a combined circulation of nearly 62 million people. And reviews are only one way of using them.
Targeting Special Sections
Throughout the year, newspapers put t...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Media Dynamo Secrets
Participating on radio can be one of your most profitable marketing strategies. It's virtually free and, done properly, extremely effective. The checklist we provide here is designed to give you a thorough overview of strategies. It will not only h...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Gain PR Attention Using Contests, Awards, and Surveys
While mass marketers often run games and contests on a nationwide scale, small business can't afford this kind of promotion. But what we lack in money, we can make up for in moxie. Let's examine some other industries to discover what they have done...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Dont Be Backward About Getting A Foreword
In today's competitive publishing world—with more than 1.5 million titles currently in print in the U.S.—each new book must be carefully nurtured to be successful. One of the ways you can help your new baby grow into robust adulthood is by christen...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Creative Print Angles To Sell More Books
For self-publishers and authors with budgets tighter than shrink-to-fit jeans, there are several intriguing ways to stir the publicity pot. None yield more dramatic results than print.
One idea is to provide magazines with “freebie” chapters. Edito...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Capitalize On Contacts To Maximize Sales Momentum
Developing a support system of your peers makes complete sense. Networking with other authors and small publishers provides mental stimulation, emotional comfort, and a source for getting your questions answered. Find a writing group or publishing ...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Forging Win/win Publishing Partnerships
How about promoting your book as the ideal fund-raising tool? There may be groups of youths, seniors, or church folks who would love to help you sell copies for a percentage of the receipts. Anytime you can ally yourself with others who will serve ...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Lucrative Nontraditional Markets for Selling Books
Did you know that 52% of all books are not sold in bookstores? This is just the tip of the iceberg! If you want to take your business to another level, there are many other venues for selling books and tapes. Let's do some "out of the box" thinking...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Targeting Educational Sales To Ramp Up Your Profits
Schools cover an amazing range of possibilities: daycare centers, K-12, adult education and community colleges, four-year institutions, universities, special-education programs, even home schooling and vocational programs. They all have potential a...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Guarantee More Book Business
Want to increase sales for your books, audio, or video programs? Looking for a vehicle to increase your direct marketing results? Guarantees may well be your answer. Offering a guarantee relieves apprehension on the part of potential purchasers. It...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Autographing Books for Sales Clout
An autographed book is perceived as having more value. While there are several ways to capitalize on this fact, the most obvious often doesn't work. Autograph parties sound glamorous; in reality they are boring! When you're stuck in a store for two...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Ask For What You Want!
You're much more likely to get people to accommodate you if they know what you want. Folks generally enjoy being helpful. Pursuing that belief when we launched our last book, we also created the following checklist to enclose with every individual ...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Professional Speaking for Extra Income
As the author of a nonfiction book, you are an "expert." That can translate into beaucoup bucks on the lecture trail. Not only are you paid to speak, but it's an ideal opportunity to sell copies of your books at full retail price. (More about that ...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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Follow Up to Keep from Falling Down
Do you want to call the tune instead of paying the fiddler? Then you'd better be prepared to monitor the progress of your projects. While diligent follow through increases your odds for success in all aspects of publishing, it's especially crucial ...
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rating : 0.00, 0 votes. Author : Marilyn Ross
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How and Why to Start a Business Book Club
Book clubs have been quite a rage over the last few years. Fueled in part by Oprah and others, the concept of reading a book then gathering with others who have read the same book has become “cool” again.
The reasons people have found them valuabl...
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rating : 0.00, 0 votes. Author : Kevin Eikenberry
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Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)
If you're like me, you have a book and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do?
You COULD run ar...
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rating : 0.00, 0 votes. Author : Christopher Kokoski
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