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Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a start. Can I help? Of course, I can.
When you have...
0 reviews,
rating : 0.00, 0 votes. Author : Patrick Quinn
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The Lost Art Of Fundamental Copywriting
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are t...
0 reviews,
rating : 0.00, 0 votes. Author : Dean Phillips
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The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There’s not a lot ...
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rating : 0.00, 0 votes. Author : Angelique Van Engelen
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10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make th...
0 reviews,
rating : 0.00, 0 votes. Author : Glenn Murray
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Writing Benefit-Driven Web Copy – 4 Steps to More Sales
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?
Recently I wrote an article explaining how to identify the benefits you offer your custom...
0 reviews,
rating : 0.00, 0 votes. Author : Glenn Murray
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Engage Your Customer – Write About Benefits
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?
I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you.
Recap your answer...
0 reviews,
rating : 0.00, 0 votes. Author : Glenn Murray
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10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engi...
0 reviews,
rating : 0.00, 0 votes. Author : Glenn Murray
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Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that se...
0 reviews,
rating : 0.00, 0 votes. Author : Karon Thackston
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When Panic Attacks Writers
If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.
On top of that, your clients or editors don't coordinate their demands, so you might even have two or three deadlines all falli...
0 reviews,
rating : 0.00, 0 votes. Author : Nick Usborne
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How to Negotiate Rates with a Freelance Copywriting Expert
Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I’m a small business owner too, and I know what it is to have that do-it-yourself mindset. (It’s exhausting!) But entrepreneurs like you and I often overl...
0 reviews,
rating : 0.00, 0 votes. Author : Dina Giolitto
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Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales, the
reason may be because it is not effective.
Here are secret website advertising tactics to make
it more impactful and therefore generate more orders:
1. You could end your ad copy by telling people
...
0 reviews,
rating : 0.00, 0 votes. Author : I-key Benney
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Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secrets
that make people buy, your efforts in website
promotion may not be fruitful.
Here are some website promotion triggers to help you:
1. People want to make more money. They may
want to start their own b...
0 reviews,
rating : 0.00, 0 votes. Author : I-key Benney
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Deciding What Voice to Use in Copy
You have to choose a character or an angle that you, the copywriter plays. Copy is interactive. There’s a copywriter and a copy reader. As soon as one is gone, the relationship is over (at least for the time being). Readers don’t have to stick aro...
0 reviews,
rating : 0.00, 0 votes. Author : Lorrie Morgan-Ferrero
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5 Ways to Instantly Improve Your Copy
1. Isolation technique
It doesn’t matter how good your copy is if they don’t read it. Put blinders on and read each line (including the headlines and subheads) as if they exist in total isolation. Ask yourself if it makes sense on its own. For ex...
0 reviews,
rating : 0.00, 0 votes. Author : Lorrie Morgan-Ferrero
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Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you d...
0 reviews,
rating : 0.00, 0 votes. Author : Karon Thackston
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16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn’t be amazed by the fact that huge corporations all over the world do that mistake and waste millions o...
0 reviews,
rating : 0.00, 0 votes. Author : Christos Varsamis
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Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade, compel and most importantly, sell.
However, many have likened the process to getting the 'right words' to trying to get blood from a stone.
When I first started out, writing copy meant slitting my ...
0 reviews,
rating : 0.00, 0 votes. Author : Jo Han Mok
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How To Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this ...
0 reviews,
rating : 0.00, 0 votes. Author : George Dodge
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Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, ...
0 reviews,
rating : 0.00, 0 votes. Author : Carolyn Moncel
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How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, which, when combined, produce a highly ...
0 reviews,
rating : 0.00, 0 votes. Author : Dina Giolitto
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Working on the Internet: Role of Proofreading and Copy editing OnLine
When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can be very difficult, for all of us. This is because ...
0 reviews,
rating : 0.00, 0 votes. Author : Rumki Sen
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10 Tips for Tech-Writers
Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing career.
1) Follow a sensible career path…
STEP 1:...
0 reviews,
rating : 0.00, 0 votes. Author : Glenn Murray
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Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.
Tech-writers are necessary because someone has to write the user doco. The programmers and managers sure as hell don’t want t...
0 reviews,
rating : 0.00, 0 votes. Author : Glenn Murray
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How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key eleme...
0 reviews,
rating : 0.00, 0 votes. Author : Glenn Murray
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