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Its Not What You Say But How You Say It
Copy is all about words. Or is it?
Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some...
0 reviews,
rating : 0.00, 0 votes. Author : Michel Fortin
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Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.
It's currently being built and moving day is slated for December. So we decided to buy some furniture in order to fill some of the "extra space." (Our new home is double the size of our current one.)
Now, some...
0 reviews,
rating : 0.00, 0 votes. Author : Michel Fortin
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Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)
The debate w...
0 reviews,
rating : 0.00, 0 votes. Author : Michel Fortin
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Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.
My friend John Reese, a master at simplifying what we often tend to unnecessarily complicate, says it ...
0 reviews,
rating : 0.00, 0 votes. Author : Michel Fortin
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Give Me $1 And Ill Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. What on earth could it be?
Well, it's my trusty notebook! It is where I store all o...
0 reviews,
rating : 0.00, 0 votes. Author : Al Martinovic
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Ad Copy - Your 12 Point Inspection!
You’re ready to launch that new product or promotion, & you’re really counting on a piece of advertising copy to come through for you.
You’re looking for stellar results! And, you’re determined to do everything in your power to get them. Which mean...
0 reviews,
rating : 0.00, 0 votes. Author : Daniel Levis
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Sticky Homepage Copy in 30 Seconds
Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around...The internet has changed how we think about the customer, the product and the competition. I'm going to take you on a journey through these new ide...
0 reviews,
rating : 0.00, 0 votes. Author : Glenn Beach
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How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Don't use the corporate sounding "we".
Remember just one person is reading your letter or postcard at on...
0 reviews,
rating : 0.00, 0 votes. Author : Andre Plessis
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Copywriting Secrets Of Indias Mystics
Hi everyone,
Been ruminating on this one for a little while now but it’s probably one of the most profound discoveries of my life. It all began with a little book about music and it’s had such a deep influence on my copywriting and small business, ...
0 reviews,
rating : 0.00, 0 votes. Author : Dave Alston
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13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternati...
0 reviews,
rating : 0.00, 0 votes. Author : Alexandria K. Brown
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7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.
...
0 reviews,
rating : 0.00, 0 votes. Author : Alexandria K. Brown
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Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title.
You are compet...
0 reviews,
rating : 0.00, 0 votes. Author : Cathy Stucker
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Tomorrow’s Clichés Today
I went to Google and entered a couple of different search terms.
The first was, to my mind, the cliché of all cliché’s: “Tomorrow’s Solutions Today”.
And yes, there are a few companies out there that feel this is the most useful way to describe the...
0 reviews,
rating : 0.00, 0 votes. Author : Nick Usborne
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3 Steps to Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".
Here's an example I received just the othe...
0 reviews,
rating : 0.00, 0 votes. Author : Nick Usborne
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The Power of Saying You Can
If you have children, you will doubtless remember saying to them, "You can do it."
It's what we say when our toddlers first struggle to their feet.
It's what we say when they face their first day at school, when they first ride a bicycle, or first ...
0 reviews,
rating : 0.00, 0 votes. Author : Nick Usborne
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Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site. If your ad copy does not sell, your a...
0 reviews,
rating : 0.00, 0 votes. Author : Julia Tang
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Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give a one-day workshop on writing for the web.
For part of the day, I invite the group to take part in a series of short tasks. In one of these I ask people to write or rewrite a web page headline, using...
0 reviews,
rating : 0.00, 0 votes. Author : Nick Usborne
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Help, Help, Help, Sell
Here's a fundamental difference between copywriting offline and copywriting for the web...
- Give or take, my job as a copywriter offline was to sell, sell, sell, sell.
- Online, I think, my job is best described as help, help, help, sell.
Ho...
0 reviews,
rating : 0.00, 0 votes. Author : Nick Usborne
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How to Write Profitable Ads
Regardless of how you look at it, the most important aspect of
any successful business is its advertising. In fact,
the success of any business is largely dependent on good advertising.
First of all, you've got to have a dynamic, spectacular ad t...
0 reviews,
rating : 0.00, 0 votes. Author : DeAnna Spencer
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Fill Your Readers with Confidence
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal.
It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite...
0 reviews,
rating : 0.00, 0 votes. Author : Nick Usborne
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3 Reasons why Content is Still King
Back in the late nineties, the phrase ‘Content is King’ was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the co...
0 reviews,
rating : 0.00, 0 votes. Author : Nick Usborne
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3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.
In this article I’m going to take a look ...
0 reviews,
rating : 0.00, 0 votes. Author : Nick Usborne
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Four Things Every Web Site Headline Must Do
As you know, I’m constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.
If you’re writing a headline or headin...
0 reviews,
rating : 0.00, 0 votes. Author : Nick Usborne
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Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best thing to say.
You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.
But what should you say? When you have just a ...
0 reviews,
rating : 0.00, 0 votes. Author : Nick Usborne
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Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.
This is both a good and a bad thing.
It is good to hold firm to your beliefs, t...
0 reviews,
rating : 0.00, 0 votes. Author : Nick Usborne
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