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Writing and Speaking > Copywriting > Designs & Typography
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Article rating : 0.00, 0 votes. Author : Debbie Jensen
When typography is used creatively, it can express or illustrate ideas or feelings. Letterforms can be exciting, because they can reach out and get a reaction out of someone. When typography is used as an art form, it does not necessarily have to be read; in fact, when typography is broken apart or rearranged and layered, it can stimulate the eye and carry a message without ever needing to read it. The shapes can be emphasized and can be part of the overall design. Some artists use typography as texture to create forms in the foreground or to create texture in the background.
When color is added to typography or different weights or movements are given to it, commonly known font families take on their own unique style. Sometimes, as found in advertisements or logos, we can see how graphic artists stylize standard fonts and make the letters extremely artistic.
Most importantly, when typography matches the mood of the layout and appeals to the audience it was made for, it is at it’s best. Typography supports visual communication and helps illustrate the illustrations when it mimics or complements the mood or settings of compositions or layouts.
Another factor to consider when designing a layout, let's say for a magazine cover, try to to address the target audience you are looking for. For instance, if your audience is for young children to young adults, you may want the typography to have playful shapes and colors. Since young ones prefer primary colors, try to keep the color palette simple. You may want to create visual excitement through randomly placed shapes and colors.
Debbie Jensen http://www.debjensendesigns.com
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