Writing and Speaking > Copywriting > The #1 Strategy For Writing Excellent Copy
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Article rating : 0.00, 0 votes. Author : Helen Farmer
This is an easy way to get your sales letter ready for your website in record time.
To to this I have to let you into a little secret. Some of the most renowned copywriters don't create their copywriting masterpieces from scratch because that would take far too long and far too much effort.
No, they have a swipe file of past successful ideas and sales letters that have pulled in millions of dollars. They simply 'steal' and recycle successful sales literature and some of them charge a fortune for it!
But they know that they are more likely to create a money creating a sales letter this way rather than wasting precious time and resources on creating a brand new piece that has a higher possibility of failure.
So that means even the best marketers and copywriters create copy that fails. It just proves that failure happens to us all at some time. Thus copywriters are intelligent enough to borrow from past successes to make future successes more likely.
So how would you implement this in your web copy?
I'd better make it clear I'm not telling you to copy other people's sales literature word-for-word – thats plagiarism, illegal and we don't want to go there. 'Steal' in this sense means 'model'. Model your site on past successes.
Okay, so how do you find the top successes in your niche?
Go to your favorite popular search engine like Yahoo.com or Google.com and do a search on the product or service you're selling.
Example: If you are selling a dog training manual, search through the top ranking sites and look at them. You need to study the layout, format and copy. Then you can rewrite your website copy based on these existing successful websites.
Its best to take a combination of sites
and take bits from each of them, rather than just rewriting ideas from just one source.
To ensure that a particular site is successful, pick websites with well known names, as you can safely assume that site has good copy.
Or if you are not sure that a particular sales letter is worth modeling your site on – read it. If you read the page and it convinces you to buy the product or at least consider it, you can be sure thats its good copy.
This is not only a fast way to create your sales letter but you also have a better chance at success as modeling successful websites means you should have similar levels of prosperity.
Even if you just remodel your headline from a successful site for a product like yours, you could double your sales overnight! This headline would be already tested from the original site so you know in advance that it works.
If a headline doubles your sales, just imagine what a few other changes based on a successful tested website could do. Best of all the changes would only take a few minutes.
This strategy works for the best marketers and copywriters and there is no reason why it shouldn't work for you. Its easy, its simple and rolls in the profits. Why work too hard and suffer too many trials and errors when this strategy is at your finger tips.
You can use this strategy for writing adverts, articles, emails and practically all you marketing literature. Remember it and use it well.
Helen Farmer is the co-founder of Dynamic Copy. Dynamic Copy welcomes you to a New Age in Copy by providing affordable and exceptional copywriting and additional services exclusively for the smaller and home business. Visit http://www.dynamic-copy.com
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