Don’t Prejudge A Situation: In the areas of emotions and feelings, it is important to avoid the natural human tendency to take situations at their face value no matter how practiced one is in making presentations.

You May Be Surprised: Our emotions cause us to prejudge an audience, often in direct contradiction to the facts. For example, in a recent presentation, one trainer continually scanned the trainees to detect the friendly faces, the hostile ones, the apathetic ones, and so on. One person in particular attracted attention. Throughout the presentation he stared directly at the trainer with a look of distinct hostility on his face to the degree that it actually became distracting. The trainer felt certain that here was a skeptical individual who saw through the presentation devices and was in effect looking at the trainer’s bare soul. Yet, at the end of the lecture the individual came forward with the statement, “I’ve always had a real problem in conveying my knowledge of a subject to an audience. It seems that no matter how

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CEO, A.E. Schwartz & Associates, Boston, MA., a comprehensive organization which offers over 40 skills based management training programs. Mr. Schwartz conducts over 150 programs annually for clients in industry, research, technology, government, Fortune 100/500 companies, and nonprofit organizations worldwide. He is often found at conferences as a key note presenter and/or facilitator. His style is fast-paced, participatory, practical, and humorous. He has authored over 65 books and products, and taught/lectured at over a dozen colleges and universities throughout the United States.

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• Analyzing Your Audience and Assessing Comprehension Through Feedback


• Speak to Be Heard and Understood


• What to Do When an Audience Member Disagrees With You


• How to Answer Questions Your Audience Will Ask


• How to Build Respect with Your Audience: Positive Thinking and Outhouse Eyes


• Fee Credibility is a Must


• How to Polish Your Speaking Skills: Its Time for T.I.P.S.


• Let Your Products Sell Your Name: For Public Speakers


• Choosing a Hot Keyword: Advice for Aspiring Public Speakers


• Talk May Be Cheap but Your Speech Should Be Priceless!


• Let Your Appearance Speak for You, Not Against You!


• So Youre Going to Make a Speech


• How to Present Your Proposal at an Executive Meeting


• Overcoming Your Fears of Public Speaking