Writing and Speaking > Public Speaking > Should You Hire a Booking Agent?
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Article rating : 0.00, 0 votes. Author : Mary McKay
Whether or not speaking is your primary source of income, securing paid speaking engagements is probably the single most important item for you to delegate. The only good part about you trying to book yourself is that you will gain a first hand knowledge of all that it requires and the insight that you do not want to do it yourself.
The Readiness Questions to Ask Yourself
Are you ready to build your speaking business?
Are you ready to delegate?
Are you ready to free up your time for maximizing your presentations with new studies, more integrated knowledge, more relevant and current research, more creative energy and maybe even a little speech coaching?
Do you want your speaking experiences to be rewarding for the audience?
Do you want to be enjoying the process along with the audience?
Do you want to have repeat and referral business?
Do you want to leverage every marketing effort with the right person in place to handle those incoming calls?
Are you relying on bureaus and getting little to no results?
Are you (or your current representative) making calls to meeting planners and being ignored?
Have your marketing efforts failed?
Have you called prospective clients that you thought were interested in you to find out that someone else was hired?
Are you afraid to ask why you were not selected?
Do the people you hire leave you?
Are you paying an agent and not getting the results you want?
Have you paid dearly for representation and gotten no results?
Have you analyzed the reasons you are not booked?
Have you ever hired someone for the wrong reasons?
Do you know what it takes to keep the perfect agent?
Do you know how to identify red performance flags when you see them?
Are you getting to spend time preparing superlative high-yield presentations or are you frustrated over lack of bookings?
Do you have a plan of action to get and keep a good agent?
Do you think the bureaus will make it happen for you?
Do you want to stimulate new interest in your expertise or do you want your representative to be your cashier?
Do you expect the meeting planner to select you over your competition?
Have you given a meeting planner a reason to hire your competition?
Are you embarrassed when you hear your representative tell the meeting planner about you?
If you have checked more than five of these boxes, then it’s time to systematize the booking process by hiring and training your own full time agent so that you can focus on what you do best! If you’re spending your time prospecting and hearing lots of rejection, find out where you need the help and get professional assistance so that you can find, interview, hire, train and pay a person to represent you!
Mary McKay is a booking strategist for speakers, experts, leaders, top producers and cultural heroes who want to secure paid speaking engagements.
She systematizes the booking process to uniquely position the speaker, optimize the appearance, generate referrals and enable more revenue potential through product sales.
Visit http://www.gettingpaidtospeak.com.
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