One of the most enjoyable things I get to do in my professional day is working with our members at BuildingYourIdealPractice.com. One of the things we teach our private practice professionals on our teleseminars is how to craft an effective laser speech.

So what's a laser speech?

When someone asks you what you do, what do you say?

I used to say "i'm a marriage and family therapist." This would typically get one of three reactions:

1. People would walk away, as if this was a scary thing.

2. "Oh, so are you analyzing me?" Not until right now.

3. They would begin to tell me all their problems.

Learning about laser speeches changed all that. Here's how to craft a laser speech:

"Do you know how (fill in the blank with one of the problems faced by those with whom you work)? Well, what I do is (fill in the blank with one or more solutions you uniquely provide.")

Applied to my situation, "i'm a marriage and family therapist" became "Do

The laser speech applied to the article summary

We've all read (and probably written) our share of put you to sleep article summaries.

For example, "This article gives you five ways to easily write an article." ZZZZZZZZZZZZZZZZ.

As opposed to "Do you know how sometimes it can be tough to push out another article? What this article does is give you a simple 5 step formula to write compelling articles over and over again."

Which article would you want to read?

Visit The Article Guy for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscirbe to our monthly Article Empire Tips Newsletter. You are also invited to visit my Express-Start Article Writing Program for more information on the next article writing tele-seminar.

• Article Writing; a Great Way to Get Free Traffic to Your Website.


• From Article to E-book in 7 Easy Steps


• Writing Articles: Why I Have Never Had Writers Block and How You Can Never Have It Too


• How to Write Articles That Actually Increase Internet Traffic and Deliver Results – The Second Step


• How A Self-publishing Writer Can Identify The Best Affiliate Programs


• Writing Articles: The What


• 7 Ways In Which You Can Overcome Excuses for Not Marketing Your Website by Writing Articles


• Writing Articles: Yes You Can!


• Writing Articles: Goodnight Its Time to Sleep Titles and I Gotta Read That Titles


• Writing Articles: What Gives You the Right to Write?


• Article Websites and Censorship Issues


• Ezine Article Writing: A Template Saves Time and Aids Structure


• 10 Tips for Writing Exotic Articles About Where You Live


• Top 7 Reasons to Submit Your Articles to A New Article Directory Submission Site


• Submit Articles to Hundreds of Article Directories and Get Massive Traffic