The second step in writing articles after you have identified your article topic (Step One) that actually increase Internet traffic and deliver results is to research the key words for both the content and even more importantly for your title. Unless key words are expertly woven throughout the article, the likelikhood of your article being searched for have been greatly diminished.

Locating high traffic and high searched key words are very much like researching those “dreaded” high school and college research reports. Only, you have an advantage that you didn’t have years ago that being Inventory Overture at http://inventory.overture.com/d/searchinventory/suggestion This free service allows you to type in any word and learn how many times that word was searched during the previous month.

Using a worksheet program, I use Excel, you can begin to create a listing of all pertinent and potential key words. In many cases, this is probably an extension of the keywords that were searched during the first step of locating a relevant topic. This type of harvesting allows you to build some historical information.

Another simpler way is to add a chart at the bottom of your article and start adding words to be checked at Inventory Overture. A rule of thumb for myself is to include at least 10 highly search keywords within each article not including the title.

For example, after determining that the topic is “small business help,” I noticed that small business had 7,410 searches in August while “business or businesses” had 1,730,952 and small business (small businesses) revealed 271,253 searches. By knowing these words or phrases ahead of time, I can begin to frame the content around these specific key words.

Additionally, you can

Even though content is said to be king, if you can’t provide the “right” content based upon key words, then readers and potential visitors to your sight will not be interested.

Writing Hint: Build it and they will come is not necessarily the most effective attitude to have.

If you truly wish to connect your passion to your purpose to double your performance, then take some time to research those key words that will truly double the traffic to your website.

Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com

This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

Leanne Hoagland-Smith, M.S. CEO of ADVANCED SYSTEMS located outside of Chicago, IL, is the Learning & Process Specialist. With over 25 years of business & education experience, she helps her clients to double their performance. By uniting systems, strategies and people to create loyal internal customers, Leanne delivers ROI solutions in 4 key areas: financials, leadership, relationships and growth & innovation within a variety of industries including education, healthcare, manufacturing and professional services. As co-author of M.A.G.I.C.A.L. Potential: 7 Capacities for Living an Amazing Life Beyond Purpose to Achievement due for 2005 release, Leanne speaks nationally to a variety of audiences. Please contact Leanne at 219.759.5601 or visit http://www.processspecialist.com if you are seeking to connect your passion to your purpose to double your performance for unheard of results.

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