Writing and Speaking > Writing Articles > Never Underestimate the Value of a Ghost Writer
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Article rating : 0.00, 0 votes. Author : Bill Platt
As you are aware, I occasionally participate in the various
Internet business forums out there on the web. And, occasionally,
I see comments that I cannot let pass without comment. Today
was just such a day.
Here is the message that prompted my typing fingers to get to
work. This post was seen at: http://ozemedia.com/cgi-bin/webbbs/webbbs_config.pl?read=19271
----------------------------------------------------------->
Subject: Re: Article Submission Marketing
Affiliate marketing is, after all, supposed to mean more
money for less work and becoming a full-time writer
certainly isn't my idea of less work.
Heather
----------------------------------------------------------->
Here is my response:
Heather,
Article writing and submission works. Of course, if you know
who I am, you also know that I have a reason to be biased.
I run http://thePhantomWriters.com , so I have been involved in
this industry for a long time. In the early days, my business
model was designed around writing articles for people who did
not have the time, skills or confidence to write their own
articles.
From the beginning, I understood full well that the value of
an article is not in the words and the flow, but in the ability
of getting the article in front of the greatest number of
publishers who would actually consider reprinting the article.
I dedicated a portion of my program to developing methods to
get articles written for my clients into the hands of the
largest possible audience.
In November of 2002, I began offering my distribution service
as a stand-alone service. In September of 2003, I stopped
writing articles for clients and devoted my entire business to
growing my distribution service and my distribution reach with
the service. Right now, I am able to reach more than 12,000
publishers and webmasters who have requested to receive articles
for consideration.
As you can see, I really am biased to this method of Internet
promotion. Despite this, the method does work. Until 2004, I
promoted my business utilizing ONLY article writing. In the
early days of 2004, I purchased two long-term ads in targeted
websites. In July of 2004, I opened up my first Google Adwords
account.
When it comes to advertising, I play it very conservatively.
When it comes to growing my distribution reach, I make it a
daily journey. When it comes to writing my own articles to
promote my own business, I try hard to do one article per week
averaged over the month.
Promoting with articles works for me and my business. Promoting
with articles also works for the more than 100 online writer's
my company represents. If promoting with articles did not work,
then my clients are throwing their money away. Instead, they
keep coming back, and some have made a commitment to themselves
for one article per week to be written and distributed.
I have taken the long way around here, but I have a reason.
While I do not offer ghost writing services at this time, there
are in fact 100's of writer's out there in the world who would
be happy to write your articles for you. Many of these writer's
are very good at what they do.
You might have to pay $300 to get one article written, but if
your time is worth anything at all, this $300 investment will
more than pay for itself down the road.
Remember what Kathy said previously in this thread, "I have
articles that bring me steady streams of traffic even though
the articles were published years ago."
This applies even to articles I have written. I wrote my first
in March of 1999. My second was written in July of 1999. My
second article has been distributed twice in those five years
and does get published again and again. It was last published
in July of 2004. I have more than 65 in circulation and all of
these articles still generate traffic for my sites.
If you honestly believe that writing your own articles is too
much work, then you should shop around for a ghost writer whose
style you like and whose article topics appeal to your target
markets.
Thank you for listening to my ramble.
Copyright Bill Platt - All Rights Reserved. Reprints allowed with article and resource box unedited. If you post this article on a website, you must set the links up as hyperlinks.
ABOUT THE AUTHOR:
Bill Platt is the owner of http://www.LinksAndTraffic.com
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