As you find yourself reading this article, have you considered why you picked this particular one to read? Most times, readers don’t get beyond the title when scanning through a list of articles and in this case, it must have grabbed your attention. The question is why?

When you think about the title, it’s very simple but has a few features you may not notice without further examination. Firstly, the title is almost daring you to read on. Come on, are you scared to read any further? That is the underlying inference you subconsciously make in your head and before you know it, you are reading the article.

Part of the beauty of the title is that it plays on human curiosity. It makes you wonder, if for only a brief moment, what it is about the article that makes it dangerous enough that even reading it is considered to

Finally, the title is making a command. It is telling you to “Read This Article.” It’s a call to action. With your attention heightened by your curiosity, the command part of the title tells you in no uncertain terms how to satisfy your questioning mind. It also tells you that reading on leads to excitement and potential reward.

The point of this brief article is simply to illustrate the importance of titles when you are creating articles. You spend a lot of time writing and it would be a shame to use a poor title and have your good article overlooked because of that.

Mike Wyman is co-creator of the online dating website for golfers, DateAGolfer.com and PuttingForPar.com, a golf website specializing in personalized ball markers.

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