Do you find it strange that I'm a writer and yet occasionally, you'll find simple words in my daily e-mail messages, and the spelling of them is completely wrong?

Know why this happens (besides the fact that I'm not a big "spelling" fan?

The answer is simple: First, sometimes misspelling a word every now-and-again makes you look more "human", and anything you can do to make yourself more human, also lets your prospects relate better to you.

Second, it's actually an involvement devise for many of the people on my list.

(Oops, I meant "device" -- got 'cha.)

And as you know, if you want to sell something, getting people involved with you -- on any level -- is always good, right?

I mean, you'd be astounded at how many people send us in e-mails pointing out all my spelling errors -- and look, it's not like I make hundreds of them or anything like that! People actually seem to feel good they found spelling mistakes made by a copywriter.

The irony of it is just too great for them to ignore.

So bluntly, having some spelling errors in my sales copy, is... for some people on my list, a great way to get them involved with me.

And lastly, the truth is, sometimes I just mess up!

I've got my

So don't be surprised if you see a spelling error every now-and-again in my daily e-mails -- given the volume of work I have on my plate, it's just bound to happen.

Plus, remember -- I'm the King Of Copy, not the Sultan Of Spelling, right?

And like Clint Eastwood said in Dirty Harry, "A man's got to know his limitations."

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

P.P.S. If you know someone who could benefit from this tip, then do the right thing and forward this tip on to them, right NOW!

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com

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